The Computer "Experience"
I'm wary of computer products that are marketed as "experiences." If I buy a ticket to see a movie in a theater, I'm buying an "experience." If I buy a computer or some computer software, I'm buying a tool, not an "experience." An "experience" is something the vendor controls. A tool is something I control. If buy a a computer product, I want control over it. The use of the marketing term "experience" is a device to cause users to accept reduced control.
posted by johncgreen@gmail.com @ 7:07 PM
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